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‘Big, simple and efficient’, that’s how STET distinguishes itself in the market after 50 years

October 2023

‘Big, simple and efficient’, in short, that’s how STET distinguishes itself after 50 years in the international seed potato market according to current Managing Director Peter Ton. He’s been involved with the company for 35 years now. Ton learned the trade from founder Joop Stet, who always said, ‘We’re not a sales organisation, we’re a trading house’. Partly due to the advent of the pool strategy, this has changed to a company with loyal partners and dedicated staff.

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