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French edition with European style

March 2024

It was an absolutely brilliant idea to name all internationally-oriented potato shows on the European continent PotatoEurope. While the first French edition of PotatoEurope four years ago hardly attracted any visitors from far-a-way, it was quite different now. In September, masses of Russians, Americans, Australians, Chinese and many other potato entrepreneurs from all over the world visited the showground at Villers Saint Christophe, about 100 kilometres north of Paris. Most of the 250 exhibitors came from France itself, but there was also lots of space available for enterprises from fellow potato countries.

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