No trade fair in Europe brings agriculture and food, grower and consumer, so closely together as the Salon Internationale Agriculture (SIA) in Paris. McDonald’s France found this out years ago and picked up on that very well with an attractive stand for young and old. As far as we know, the French branch of the fast-food chain is the only one in Europe that gives producer and product the floor. Professional and respectful ’A presentation “from field to plate”. That’s what we like to radiate here as McDonald’s’, says Purchasing and Quality Manager Baptiste Brunello proudly.
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