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PotatoWorld magazine: the #1 source of potato information
This year, twenty years after the merger between Hettema and the ZPC, HZPC presents a new communication strategy with a contemporary logo. ‘Due to the rapid growth and changes in the market, we noticed that our way of communicating no longer matched our image as a brand’, says communication manager Patrick Overwijk of the Frisian multinational.
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A strong start for PotatoEurope 2025: Demonstration fields planted under excellent conditions
Preparations for PotatoEurope 2025 are off to a promising start as the demonstration fields were successfully planted under near-ideal conditions at the beginning of April. Located at the Open Crops site of Wageningen University & Research (WUR) in Lelystad, the 25-hectare demonstration area is already shaping up to be a showcase of innovation, expertise, and…
Supporting 15,000 small holder farmers in Kenya through a Hub Site Model
On December 6 2024 the World Potato Congress is presenting a webinar on ‘Supporting small holder farmers in Kenya through a decentralized Hub Site Model’. Christopher Gasperi, Founder & Managing Director of FreshCrop Limited, will explain the service delivery model used to provide a one stop shop from Fresh Crop hubsites for farmers to access…
BNA now operating under the name EUROPLANT Innovation
The German Böhm-Nordkartoffel Agrarproduktion GmbH & Co. OHG (BNA) is now operating under the name EUROPLANT Innovation GmbH & Co. KG. The EUROPLANT corporate group now is all under the EUROPLANT umbrella.With the renaming of BNA, all individual activities within the corporate group are united under the common umbrella brand EUROPLANT. This includes the entire…
Agrico and Agrico PSA to expand their activities into Tanzania
At this year’s varieties show, along with its subsidiary Agrico PSA, the Dutch cooperation took a further step towards continued growth in East Africa. By signing a distribution agreement with Fraxen Consult Ltd, the seed potatoes from the company will be exported to small-scale farmers in Tanzania later this year. It is important for Agrico…
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