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Potatoworld Magazine
This year, twenty years after the merger between Hettema and the ZPC, HZPC presents a new communication strategy with a contemporary logo. ‘Due to the rapid growth and changes in the market, we noticed that our way of communicating no longer matched our image as a brand’, says communication manager Patrick Overwijk of the Frisian multinational.
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Consortium offers Kenyan potato farmers access to inputs, finance and markets
Potato farmers in Kenya’s Nyandarua county will benefit from the recent signing of a memorandum of understanding (MoU) by a consortium supporting the local potato supply chain, AgricoPSA reports. The producer of Kenyan certified seed potatoes declares the signing of the MoU in Nyandarua county earlier this month as an important milestone in establishing the…
Dutch potato breeding company HZPC awarded Royal designation
On Monday February 27th, the day that HZPC celebrated its 125th anniversary, the Dutch potato breeding company was presented the Royal designation by the King’s Commissioner for the Dutch province of Friesland, Arno Brok. The company also unveiled the new Royal HZPC Group logo, including the Royal Crown.
NNZ Group receives special recognition by the Dutch king
In honour of its 100-year anniversary, NNZ Group has been awarded the title of “Koninklijk” (Royal) by the King of the Netherlands. In front of colleagues, relatives and close family, CEO Len Boot received the certificate presented by René Paas, the King’s Commissioner for the Dutch province of Groningen.
Solynta and FreshCrop sign hybrid potato collaboration agreement in Kenya
The Dutch company Solynta and the Kenyan seedpotato company FreshCrop team up to facilitate future introduction of clean potato starting material in Kenya through hybrid true potato seed. The goals is to end to the shortage of clean starting material in the region.
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