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Potatoworld Magazine
This year, twenty years after the merger between Hettema and the ZPC, HZPC presents a new communication strategy with a contemporary logo. ‘Due to the rapid growth and changes in the market, we noticed that our way of communicating no longer matched our image as a brand’, says communication manager Patrick Overwijk of the Frisian multinational.
Supporting 15,000 small holder farmers in Kenya through a Hub Site Model
On December 6 2024 the World Potato Congress is presenting a webinar on ‘Supporting small holder farmers in Kenya through a decentralized Hub Site Model’. Christopher Gasperi, Founder & Managing Director of FreshCrop Limited, will explain the service delivery model used to provide a one stop shop from Fresh Crop hubsites for farmers to access…
BNA now operating under the name EUROPLANT Innovation
The German Böhm-Nordkartoffel Agrarproduktion GmbH & Co. OHG (BNA) is now operating under the name EUROPLANT Innovation GmbH & Co. KG. The EUROPLANT corporate group now is all under the EUROPLANT umbrella.With the renaming of BNA, all individual activities within the corporate group are united under the common umbrella brand EUROPLANT. This includes the entire…
Agrico and Agrico PSA to expand their activities into Tanzania
At this year’s varieties show, along with its subsidiary Agrico PSA, the Dutch cooperation took a further step towards continued growth in East Africa. By signing a distribution agreement with Fraxen Consult Ltd, the seed potatoes from the company will be exported to small-scale farmers in Tanzania later this year. It is important for Agrico…
Restrain appoints Dr. Benedikt Cramer as new Managing Director
Restrain, provider of ethylene-based sprout control solutions in potatoes, has announced the appointment of Dr. Benedikt Cramer as its new Managing Director, while current MD Dirk Garos will take up the new role of Strategic Director. By strengthening its leadership team, Restrain is aiming to maximize its technology’s potential to contribute to a reliable, flexible…
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