NAO

November 24, 2021 | Articles

The potato put in the spotlight during the first Dutch National Potato Harvesting Day

Families walk expectantly along the field path of the Boerkok experience farm in Lelystad towards the potato field where the first Dutch National Potato Harvesting Day will be held. When they were asked what they were going to do, the many children enthusiastically answered, ‘harvesting potatoes’. ‘This kind of experience is exactly what we want…

November 25, 2020 | Articles

Taking responsibility

I hope that everyone reading this already knows the slogan ‘Power to the Potato’. This slogan is a symbol of the promotional campaign of the Dutch potato trade. About 35 companies and the NAO have been investing for a period of six years in strengthening the image of the potato.

November 21, 2018 | Articles

HIP is putting its money on higher potato yield

‘Holland Innovative Potato (HIP) is an association of 11 Dutch potato companies of which 50 percent of the companies are active at the beginning of the chain and 50 percent at the end. Together, these companies have decided to carry out pre-competitive research to foster innovations in the potato chain’, HIP-coordinator and former Director of…

February 27, 2018 | Articles

Breeding costs time, the world is in a hurry

I was recently at an EU conference in Brussels, organised by the European Commission; the topic was modern biotechnology and, in particular, whether or not to apply it in agriculture and horticulture.