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Potato World Magazine: the #1 source of potato information

Potato World magazine is the number one source of potato information for industry professionals worldwide. All our specialized journalists are proud to report about the latest international developments of this main food crop from the potato heart of Western Europe.

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Changing market requires HZPC brand update

This year, twenty years after the merger between Hettema and the ZPC, HZPC presents a new communication strategy with a contemporary logo.

NPPL participant Martin de Meijer: ’I didn’t want to be faced with all kinds of things that don’t work’

In recent months, the National Experimental Garden for Precision Farming (NPPL) has organised meetings hosted by various par-ticipants in the project, under the name NPPL on Tour.

Cost-driven thinking

Since the Second World War, arable farmers in Europe have focused on producing the cheapest possible food.

Flat Tummy Yummy salad

Summer, vacation on the beach, temperatures above 30 degrees cry out for a bikini and swimming trunks. This all means that we’ll be keeping up the healthy low-calorie food for a little while longer.