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Changing market requires HZPC brand update

This year, twenty years after the merger between Hettema and the ZPC, HZPC presents a new communication strategy with a contemporary logo.

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NPPL participant Martin de Meijer: ’I didn’t want to be faced with all kinds of things that don’t work’

In recent months, the National Experimental Garden for Precision Farming (NPPL) has organised meetings hosted by various par-ticipants in the project, under the name NPPL on Tour.

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Cost-driven thinking

Since the Second World War, arable farmers in Europe have focused on producing the cheapest possible food.

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Flat Tummy Yummy salad

Summer, vacation on the beach, temperatures above 30 degrees cry out for a bikini and swimming trunks. This all means that we’ll be keeping up the healthy low-calorie food for a little while longer.

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