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Potatoworld Magazine
The global corona crisis is causing a lot of unrest and major concerns in society this year. Like many companies, we as the Potato World Team – at the time of writing fortunately all well and healthy – have quickly learned to work with digital techniques such as video calling in order to be able to finalise the magazine on time.
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Innovation, or the process by which ideas lead to a creative approach to a given challenge, is the basis of the success of the Western European potato chain.
Water: the number 1 necessity of life!
We see at the moment that society is paying a lot of attention to the costs of gas and electricity, migrant movements, the war between Russia and Ukraine, nitrogen, CO2, and there are a few more items I could name. However, I miss WATER in this list. I think that people are hardly aware that…
Protecting world heritage
Basically, there is enough food in the world but, unfortunately, it isn’t distributed well, which means there’s also a lot of famine.
Give storage the attention it deserves!
In agricultural research and development, we are now working hard on optimising potato cultivation by means of location-specific processing, planting and fertiliser application and crop protection, based on data collected by, for example, drones.
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