On Wednesday April 19, 11:00am EST, Potatoes USA’s CEO and President Blair Richardson and Chief Marketing Officer Kim Breshears present the April edition of the World Potato Congress (WPC) webinar. Their presentation will focus on how Potatoes USA, the national marketing and promotion board representing U.S. growers and importers, is changing the narrative about the healthfulness of potatoes.
In an introduction, WPC explains that Potatoes USA’s journey to change this narrative began by analyzing the public dialogue about health and wellness and the potato’s attributes to identify one true lifestyle benefit. ‘By creating a moment of re-evaluation, consumer perceptions about the potato’s role in a healthy lifestyle continue to improve’, they explain.
Introducing the speakers of the webinar, the WPC continues to state that Potatoes USA CEO and President Blair Richardson actively engages in issues of importance to the potato industry and is passionate about proactively protecting and defending the reputation of the potato, being a strong proponent of aggressive advocacy and marketing tactics. WPC describes Potatoes USA Chief Marketing Officer Kim Breshears as being enthusiastic about delivering results, strategic planning, market research, program development, and financial stewardship. At Potatoes USA, Breshears oversees the strategic planning, development, and execution of the organization’s global marketing and communications initiatives.
Update – The webinar, eventually fully presented by Blair Richardson, is now available for replay:
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