Opinion

February 26, 2021 | Articles

The opportunities of corona for the potato industry

Restaurants and kitchens closed, events cancelled en masse. The impact of this on global potato consumption is clear. The chain has had a difficult year. Yet we must remain hopeful, because the potato still has a golden future.

February 26, 2021 | Articles

There’s always room for improvement

An important production factor that continues to pose challenges to potato growers is the soil. It is hoped that the PotatoEurope trade fair to be held at the WUR Experimental farm in Lelystad will offer new insights.

November 25, 2020 | Articles

Invest in basic research

Holland Innovative Potato (HIP) was founded at the end of 2017. The objective of this association of eleven companies from the potato chain and the NAO and VAVI organisations is to jointly carry out pre-competitive potato research operations.

November 25, 2020 | Articles

Taking responsibility

I hope that everyone reading this already knows the slogan ‘Power to the Potato’. This slogan is a symbol of the promotional campaign of the Dutch potato trade. About 35 companies and the NAO have been investing for a period of six years in strengthening the image of the potato.

September 23, 2020 | Articles

The need for innovation in the potato sector

The potato has always had a strong position in Dutch society. Past success, however, offers no guarantees for the future. Potato cultivation in the Netherlands faces new challenges in the coming years. I’ve noticed that there is still little urgency to change, and that worries me. There are so many opportunities for the sector if…

September 23, 2020 | Articles

Targeted management

Targeted management, that’s what many parties in the chain need this year. Due to the global Corona pandemic, the market for French-fry potatoes largely collapsed this spring and the question now is to what extent and how quickly the market will recover.