On the Roebroek family farm in Beek in the province of Limburg, nothing is left to chance. From the preparations for the new crop to the moment when the last stored potato leaves the storehouse, the focus is on achieving the highest possible quality. Every choice from cultivation to storage also involves a critical look at the costs incurred, because, as co-owner George Roebroek points out, growing high-quality French-fry potatoes doesn’t guarantee a higher price.
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