Successful Finnish market introduction of potato strips

Convenience in the preparation of potatoes is an important selling point for consumers

Convenience in the preparation of potatoes is an important selling point for consumers, which is why, just before Christmas 2019, the Finnish company Pohjolan Peruna Oy, based in Vihanti, introduced a new and versatile convenience product in the form of frozen potato strips in the K supermarket chain. This product, called WOKSI®, is an inspiration of the Dutch companies HZPC and Kiremko located in Montfoort.

Jaap Delleman

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